The Price is Right – Or Is It?

January 23, 2012

Setting the right price for products and services is often one of the more challenging decisions any business faces. Price too low and you can leave significant profits on the table. Price too high and you may see declining sales as your most price-sensitive customers desert you. There are pitfalls on either side of the narrow line on pricing.
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Melissa Robaina

About Melissa Robaina

Melissa Robaina, MBA is an Appreciative Inquiry Facilitator and Consultant for the Company of Experts. For the last few years, Melissa has worked for the Company as a content creator and has collaborated with numerous subject matter experts around the world researching, organizing, and writing material that nurtures discussion and is applicable to today’s rapidly changing environment. Melissa has an interest in adult learning theory and is passionate about coordinating, developing, and facilitating transformation solutions in all human systems. Melissa has also co-facilitated Company of Experts offerings related to Change, Paradigm Shifts and Online offerings.

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