Tag Archives: directory of consultants

Is “Why” an Appreciative Question?

A few days ago I shared a fascinating HBR article on LinkedIn titled, Become a Company That Questions Everything. The article talks about how companies should encourage curiosity in the workforce by inviting employees and other stakeholders to ask questions. The article itself has a large graphic of the word “why”. As I shared the article on our various social media outlets, one person asked me if “why” is an appreciative question. I stopped what I was doing just so that I could let that question sink in. I mean, I believed it could be, depending on the context in which it is used but I was curious as to what others thought.

After pondering the question for a day or so, I posted the question on various LinkedIn groups I am connected to. The question spread like wildfire. I was honored that so many people took the time to share their thoughts and experiences. The discussions that emerged were engaging and insightful.

Most of the responses I read agreed that while “why” might not be the first choice in questions we ask our clients, it could, however, be appreciative depending on the context, tone, intention, and the level of trust between the inquirer and the client. In my work with Appreciative Inquiry, I have learned that crafting questions, so that they are both appreciative and meaningful to the client, is more of an art form than methodology. Our success as practitioners lies in our ability to recognize which type of question will work best for the situation. Many of you provided great examples of appreciative “why” questions. Some examples of appreciative “why” questions included, but were not limited to:

  • “Why do you think this works so well?”
  • “Why do we feel great when we accomplish something as a team?”
  • “Why do you think you are at your best when you do something that you enjoy?”
  • “Why was ________ a success?”
  • “Why do you feel you learned so much from this challenge?”
  • “Why it is important for you to accomplish this?”
  • “Why am I seeing so many great traits in my partner now?”
  • “Why am I feeling so much more confident now?”
  • “Why is this pursuit becoming alive for you?”

One person wrote, “When using ‘why’ to draw out the best potential in something it helps to invigorate imaginations”; another wrote, “Asking ‘Why’ can produce deeply reflective insight into the drivers for the envisioned future. It can also help define the ‘alchemy’ of what works really well.” According to the Constructionist Principle of Appreciative Inquiry, we live in a world created through our social discourse; that “our story is our perspective, and there are an infinite number of perspectives.” I believe “why” when used appropriately, can help us to peel back the subconscious layers of our mind to reveal our core values and beliefs. In my pursuit to become more mindful and appreciative, I keep a daily gratitude journal. While I ask myself the common “who, what where, when and how” questions, I am often called to reflect on the ‘why’. I find myself reflecting on questions like, “Why do I feel so good about myself now?” or “Why is it important to reflect on the positive in this situation?” The answers to questions such as these result in a change in my perspective or a positive shift in my reality. As new information becomes available, I think it may be important to draw out such answers that may only surface as a result of the use of “why” questions.

As practitioners we must remain mindful that the questions we ask are fateful. The moment we ask a question, we begin to create change. What questions are you asking? What change are you creating? Words create worlds. As one person shared, “Like everything metaphysical the harmony between thought and reality is to be found in the grammar of the language” – Ludwig Wittgenstein.

Benefits of Being an Expert on Call (EoC)

Are you a consultant, coach, trainer or facilitator called to create a thriving, more sustainable world? Join the growing Expert on Call community and be a part of a global network of change agents forming a generative community focused on this shared mission.

The Company of Experts has created the Experts on Call program to provide expert support and peer collaboration for independent consultants who want to increase their impact for making a Positive Difference in the World Inspiring Success and Connections of People and Organizations.

Member Profile Page

Each Expert on Call has an editable profile page that includes your photo and professional biography that highlights your specialties, articles, videos and testimonials. Our editable EoC profile allows you to easily change information in the directory to reflect changes in your business (e.g. change of address, new products or services, latest publication, etc.).  Your EoC profile also makes your information available for search engines to index. Because our Expert on Call profiles receive high page ranks in Google, this is a good way to influence what people see when they search for you and your business.

Expert on Call Directory

Statistics show that most purchases start from an online search. This means that a business that wants to remain relevant in today’s market advertises itself in an online portal. Online directories have become a favorite place to start, especially for small businesses that do not have an extended budget. Online directories are popular among consumers these days because they offer an easy way to search for business companies and services that are nearby or within their local area conveniently through the use of the internet. As an Expert on Call, your profile will be added to our Directory – making you and your company searchable by our worldwide audience.

Build Your Brand

Brand building is a vital part of any business plan, and a well-managed Expert on Call profile can serve as a flagship for your brand. By keeping your EoC profile up-to-date and posting often on the Company of Experts website, you can build your brand bit by bit, increasing likeability and gradually building the trust of your potential clients through timely, relevant and interesting posts. Your brand is how you identify with your customer base, both future and current, and our Experts on Call program provides a perfect way to shape that brand the way you want.

Showcase Your Knowledge

The best way to gain credibility in a field is to become a go-to resource. The Expert on Call program offers a number of tools that help professionals engage with their peers and clients to exchange information and ideas. A few of these tools include: Tweet Chats and Ask an Expert. These tools serve as a great way to reach out to clients and colleagues and become part of the trending conversations in your field.

Publish Your Articles

Experts on Call are encouraged to post content onto the Company of Experts’ website. Besides building a following, great articles will also get shared via The Company of Experts, and its affiliate brands (Center for Appreciative Inquiry, Department Chair Institute, and Leadership Development Institute), social media channels leading to improved visibility. These shares will speed up the growth of your brand while also driving traffic to your Expert on Call profile, inviting comments on your post, and encouraging conversation on social media sites – further establishing social proof of the legitimacy of your content, increasing your rank in search engine results pages, and could lead to great networking or sales opportunities.

Event/Calendar Postings

Connect your company with Company of Experts’ international audience by posting your business-related events on our Event Calendar.  Experts on Call who purchase an annual membership receive two (2) free calendar postings ($100.00 value) and additional postings for the year are discounted to $35.00 each. Please note free calendar postings not used do not roll-over.

Networking/Collaboration Opportunities

It’s easy to get stuck in the same social circles. Branching out and meeting new professionals exposes you to new ideas and gives the opportunity to meet others who may be able to help your career in the future. The Expert on Call program will help you to build a network of useful contacts. Search the Expert on Call Directory to reveal experts and service providers. If you do not personally know the individual, you can send them an introductory email directly from their profile page.

Discounted Training Room Rental

As an internationally-recognized company for its leadership and professional development trainings, Company of Experts knows what components are needed to deliver a successful training. We have an on-site training facility that is open to Experts on Call to use for their trainings or workshops for a discounted rate. Our office is conveniently located near the McCarron International Airport and several hotels in Las Vegas, Nevada USA. We can assist you with healthy catering, recommend hotels, and connect you with other resources to make your training the best possible. To learn more about our training room, please click here.

Coming Soon…

Marketing Services

With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead. When you’re a small business owner the online world can seem intimidating. Company of Experts can assist you with your marketing efforts by creating engaging, well-designed emails and event pages that align with your organization’s brand. You provide the content, logos, color-scheme you desire, and contact list and we will do the rest.

Professional Development

In today’s fast-paced business world, the importance of staying current on the latest developments is increasingly important. Professional development programs, whether in an online class, webinar, podcast, face-to-face workshop, or a live conference with expert speakers, are a great way to stay competitive in an ever-changing professional landscape. The Company of Experts offers a wide range of development opportunities for consultants and coaches in areas as diverse as time management, leadership, social media, writing contracts, and more.