The Price is Right – Or Is It?
26 January 2012
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Source: Inc.com
January 23, 2012
Setting the right price for products and services is often one of the more challenging decisions any business faces. Price too low and you can leave significant profits on the table. Price too high and you may see declining sales as your most price-sensitive customers desert you. There are pitfalls on either side of the narrow line on pricing.
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