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Mary Schnack is an award-winning writer and reporter and has been a specialist in communications for more than 25 years, . She is the recipient of the 2004 Arizona District and Region IX U.S. Small Business Administration's Women in Business Advocate award.
Mary started out as a journalist, working for daily newspapers in Iowa and West Virginia, and has written for major national magazines and newspapers, including Newsweek, McCall's and the Los Angeles Times. She also was a television field producer and director.
Mary was director of public relations at two private, non-profit medical centers in the Los Angeles area. She established a strong public and community relations program, producing all collateral materials, advertising and media outreach. Mary effectively handled the hospitals' crisis communications during the 1992 Civic Unrest in Los Angeles and the 1991 U.S. Air crash at Los Angeles International Airport.
She assisted and counseled the Seventh-day Adventist Church during the Waco cult standoff and, subsequently, helped the world church establish a crisis communications plan. Mary went to Africa for ADRA, a humanitarian aid agency, to help with communications during the Rwanda Civil War. She also wrote a crisis communications plan for Reno Air and is consulting on a national research project on crisis communications for water utilities.
Since her original experience with ADRA in Rwanda, Mary has traveled to Russia, Azerbaijan, Ghana, Guinea, Brazil, Bolivia and Peru to conduct extensive communications seminars for its field offices.
She owns her own firm which represents corporations, small businesses and non-profit organizations throughout the country. The firm is well known for association public relations, women-owned and small business representation, media training and crisis communications. They have placed client's stories in national publications, regional and local newspapers, radio shows and programs, television news programs and internet-based media.
Mary has been invited to speak internationally at conferences on communications, public relations and crisis communications.
She currently serves as the communications manager for a state department of transportation project. Mary is one of six members of the inter-disciplinary project management team, which directed the 18-month public outreach program and is now working on final design and preparing for a two-year construction schedule. In her role as communications manager, she is responsible for all community communications, including media outreach, printed and e-newsletters, the project website and hotline, Speaker's Bureau, press kits, columns for two monthly newspapers, a monthly two-minute video on a local television station, a monthly radio interview, and producing on-going videos. The project has won awards from the League of American Communication Professionals, Arizona Planning Association and presented a panel and poster at the prestigious Transportation Review Board.
Other current projects include a Disaster Response, Recovery, and Business Continuity Planning for Water Utilities project for a research foundation, public outreach for the community Transit Corporate Identity project and public relations for a Chamber of Commerce, chapters of the National Association of Women Business Owners, an e-procurement company, direct marketing company, and many others.
Mary facilitates planning retreats and meetings, leads focus groups and develops communication plans and crisis communication plans. Her community involvement has been extensive. She was chair of the Great American Smokeout for the American Cancer Society, Los Angeles, for more than 10 years, and consultant and instructor for the Small Business Development Center in West Los Angeles.
She is the founder of a chapter of the National Association of Women Business Owners. She recently served as the Southwest Regional Director for the National Association of Women Business Owners, board member of a Chamber of Commerce, advisory board member of the Los Angeles Commission on Assaults Against Women, head coach for the girl's basketball team at a High School, and moderator of a church.
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